It’s important to understand that your website isn’t for you. It’s for the people you’re trying to get to buy your product or service. Sometimes what you think will work best can be counter-productive for the user and cause confusion. Make sure the end user is at the forefront of your site’s design and functionality. This is easily the most common, and most detrimental mistake you can make with your website. Regardless of how “perfect” your site turns out, if you don’t continually learn and understand how your users interact with it, you could be driving potential customers away faster than you’re attracting them.
